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At Mondraim, we respect the work of this author and can testify some of his methods have worked for our marketing team.  Do enjoy as we share with you.

Author: John Engle

In this article, we have set the stage for you to learn the formula for the network marketing invitation process from the Network Marketing Professional himself, Eric Worre.

My grandfather, God rest his soul, taught me to never stop educating myself, so being the humble man that I am, I will be the first to accept any advice from Eric or any other network marketing professionals for prospecting and gathering leads.

From my article on October 8th, you learned that there are 4 Time-Proven Rules for Network Marketing Success .

These 4 rules were as follows… you must emotionally detach yourself from the outcome, be yourself during communication, have passion in what you do, and have a strong posture (if you need a refresher, visit the link above.)

Prepare Yourself for the 8 steps that are going to Skyrocket your home-based business, as stated by the Network Marketing Pro himself!

This formula can be used on the phone or face to face. It is NOT recommended to be used for texting, email or any other non-verbal communications… ONLY on the phone or face to face.

Now that we have that clear, this formula can work for your warm market prospects and cold market prospects… I will give you Eric Worre’s examples for both.

There ARE 8 Steps in the Professional Marketing Invitation

The following steps might sound complicated, but with a little practice, you will find it is an easy skill to master.

Step 1: Be in a Hurry!

This is a psychological issue. People are usually more attracted to a person who has things going on.

A good friend of mine, Ryan Y, is a very busy guy or at least he makes it appear as if he is… whenever I speak with him, he lets me know he only has a few minutes to talk, then towards the closing of the conversation he states that he has to get on another call, so he will have to let me go.

If you were to start each conversation giving the impression that you are in a hurry, you will find that your invitation will be shorter, there will be fewer questions, less resistance, and people will be more respectful of you and your time.

I know it worked with me speaking to Ryan… I knew that he was a busy man, so I needed to get to the point and make my conversation short with him. Below are a few ideas that you can say to a person to show your urgency.

Examples for your Warm-Market Prospects: you can say: “I don’t have a lot of time to talk, but it was really important to reach you.”

OR

“I’m running out the door, but I needed to talk with you real quick!”

For a Cold Market: “Now isn’t the time to get into this and I have to go, but…”, “I have to run but…”

Set the tone with some urgency!

For these examples, don’t worry about the exact wording… just focus on the concept and use your own words.

Let people know that you are busy, you’ve got a lot going on and your time is short, but it was important for you to connect with them real quick… do it with passion!

Step 2: Compliment the Prospect!

This is a critical step… the sincere compliment will open the door to real communication and will make the prospect much more agreeable about hearing what you have to say. Just make sure your compliment is sincere!

Examples for your Warm-Market Prospects: “You have been very successful and I’ve always respected the way you’ve done business.”

OR

“For as long as I’ve known you, I’ve thought you were the best at what you do.”

For a Cold Market: “You’ve given me some of the best service I’ve ever received.”

OR

“You are super sharp. Can I ask what you do for a living?”

These are just guidelines… find something that you can honestly use to compliment your potential prospect and use it.

This simple step will literally double your invitation results – says Eric Worre.

When you begin with urgency and a compliment, it becomes very difficult for a person to react negatively towards your invitation. People don’t often hear compliments, so your prospect will usually become very receptive.

If you were to study the network marketing pros, you would discover that they are constantly putting people in good moods with their honesty and sincere compliments.

It does a few things… it helps people open their minds, it helps build rapport, and most of all, it will help achieve the goal of education and understanding.

Step 3: Make the Invitation!

In this case, there are 3 types of invitation approaches for the network marketing professional.

The Direct Approach

The direct approach is used when you are inviting people to learn more about an opportunity for THEM. Here are a few examples:

For the Warm-Market Prospects: “I think I found a way for us to really boost our cash flow.”

OR

“Let me ask you a question, off the record. If there was a business you could start working part-time from your home that could replace your full-time income, would that interest you?” – This is one of my favorites for my warm-market.

For a Cold Market: “Do you keep your options open when it comes to making extra money?”

OR

From the Marketing Guru – Ray Higdon: “Would you be open to a side project if it didn’t interfere with what you are currently doing?”

Most people use the direct approach all the time… there are other ways to approach your prospects, but much depends on the situation. If you are a person to use the direct approach all the time, then maybe it’s time that you broaden your horizons with 2 alternative approaches.

The Indirect Approach

This indirect approach is another powerful tool to help people get past their resistance and educate them on what you have to offer. This indirect approach is asking the person for their help with input or guidance. Play yourself down and play up to the prospect’s ego.

Examples for your Warm-Market Prospects: “I found a business I’m really excited about, but what do I know? You have so much experience. Would you take a look at it for me and let me know if I’m making the right move?”

OR

“A friend told me the best thing I could do when starting a business is to have people I respect take a look at it and give me some guidance. Would you be willing to do that for me if I made it simple?”

For a Cold Market: “My company is expanding in your area. Would you do me a favor and take a look at it and let me know if you think it would work where you live?”

OR

“I’ve started a business with a product I think makes a lot of sense, but I’d like to get your input. Would you be willing to check it out and give me your opinion?”

The Super Indirect Approach

This 3rd approach is incredibly powerful because it works on a number of psychological levels. Through this approach, you are letting the person know that they aren’t a prospect, and that you are interested in finding out if they know someone else who might benefit from your business.

Examples for your Warm-Market Prospects: “Who do you know that might be looking for a strong business they could run from their home?”

OR

“The business I’m in clearly isn’t for you, but I wanted to ask… who do you know that is ambitious, money-motivated, and would be excited about the idea of adding more cash flow to their lives?”

In most cases, the person is going to ask you for more information before they give you any names – behind that request is curiosity and intrigue, thinking that this might be for them, but they are not going to admit that to you yet.

When the person asks for additional information, you can respond with: “That makes sense… you’ll want to know more about it before you refer some of your contacts…” Then move on to step 4 below.

For approaching your Cold-Market, you can use the same information as the warm market Super Indirect Approach. Use the warm-market scripts or any variation that is comfortable to you.

Related Article: In-Depth Invitation Process – This Article WILL Go Deeper Into This Step and Help Move YOU to Step 4.

Step 4: If I, Would You?

This is one of the secret weapons of the professional network marketer. “If I give you a DVD, would you watch it?” “ If I gave you a link to a website with a video presentation, would you check it out?”

This question is SO POWERFUL, and for a number of reasons.

First – it’s reciprocal… you are saying to the person that you will do something for them, if they will do something for you in return. As human beings, we are hard-wired to respond in a positive manner to these types of situations.

Secondly – it puts you in a place of power. You are in control. You are NOT begging. You are not asking for favors. You are simply offering a value exchange.

And Third – it implies that YOU have something of value to offer. You are saying that you will do something, but not unless the other person will do something in exchange.

When you value what you have, people will respect you.

“If I, Would You” gets results. It gets people to say “YES.” Remember… our goal is education and understanding. “If I, Would You” helps us achieve that goal.

Let’s RECAP! – If you started a phone call with urgency, complimented the prospect, made the invitation and asked, “If I, Would You,” their answer will be “YES” almost 100% of the time says Eric, which will take us to Step 5.

NOW… if they ask for more information first, just respond with, “I understand you want more information, but everything you’re looking for is on the (DVD, website link, etc.). The fastest way for you to really understand what I’m talking about will be for you to review that material. So, if I give it to you, would you review it?”

If the person says no, then thank them for their time and move on. You can also review Steps 1 through 3 to see what you might have done differently. Do NOT give your material to them.

So… you’ve gone through the first 4 steps and the person said YES! They have agreed to review your tool.

Does this mean that they will follow through? NOPE! It is said by Eric Worre that only about 5% of your prospects will do what they said they would do, if you just used the first 4 steps… 5% is not a good number.

To get closer to the 80%, you will need to complete the additional 4 steps of the invitation process.

As I mentioned in the beginning, there are 8 steps to the a professional invitation , so be sure to follow the link below for the 4 additional steps required for closing the deal.

Here is Part 2 of this post ‘ The Masterful

 

Authur: John Engle

Are you feeling unsatisfied with your line of work? Do you feel that there is a better way to make a living… that you have more to offer?

The good news is that there is a better way, but it is very different from what you learned in school… it’s known as Network Marketing.

“ Network Marketing Isn’t Perfect… It’s Just Better. ” ~ Erric Worre – The Network Marketing Pro

Network marketing can be summed up as a business opportunity for those with limited time on their hands. People that would love to make a full-time living at a part-time level. Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware ALL fall under the network marketing umbrella.

Time-Tested & Proven Marketing Strategies of the Network Marketing Pros

Discover the 9 Time-Proven Secrets Used by Top Money Earners in Network Marketing Today.

#1 – Network Marketing Professionals Know Their Target Market

You MUST understand your audience best suited for your small business opportunity. You must be in touch with their needs, there inner most desires for change. You must know what drives them to want to better their life.

Knowing the people that would like to lead a different, more satisfying life will help you succeed in network marketing.

#2 – Have Your “Why” Established

This is very important. This is your major driving force, your reason WHY you decided to make a move and become a network marketer. It could be family, financial freedom or even time freedom. Make sure it is strong and you have it written down in a place that you can look at it on those days when speed bumps seem to appear around every corner.

If your ‘Why’ isn’t big enough to keep you driven, then I am sorry to let you know, statistics state that the chances of you continuing on are NOT in your favor.

#3 – Network Marketers Do NOT Chase Family and Friends

One of the first things that most network marketing companies have you do, when you join them, is ask you to create a list of ALL your family and friends so you can reach out to them with your home-based business opportunity. This list of names is known as your warm market.

The worst thing you could ever do for your personal life and friendships would be to make your future meetings awkward. It is suggested to leave your friends and family approach tucked away, for just a little while, at least until you understand proper network marketing prospecting and recruiting better (if you have the support and backing of an experienced network marketer there with you, then go for it).

For some eye-opening and educational teaching, follow the link for the High-Energy & Authoritative Network Marketing Invitation Process – where the secret formula of the Network Marketing Pros will be Revealed!

To make it clear, DO NOT EVER chase, beg, guilt or even attempt to convince anyone, especially your warm market to join your opportunity. When you decide the time is right and your approach is warranted, it is suggested by the network marketing pros to see if your family or friends are open to your home-based, small business opportunity.

The network marketing professional will never chase their family members or friends attempting to convince them that this is the best opportunity to cross their paths since the invention of the wheel.

#4 – Choose ONLY a Couple of Marketing Strategies to Master at a Time

Don’t overwhelm yourself with trying to accomplish too many marketing projects at one time. Like any network marketing business, there is a learning curve to overcome, so be patient and hang in there. It is common-place to get discouraged, but your success will be won through tenacity and perseverance.

See what other successful network marketing pros are doing and learn from their successes. Doing this will cause you to begin mimicking the way that the successful marketing professional acts or thinks. Ultimately, doing this can lead to a higher success rate overall.

Tip #1 – If you encounter a road block along the way, don’t try to deal with it yourself, contact your upline for help.

#5 – Personal Development – NEVER Stop Educating Yourself

YOU must put in the time to work on yourself daily. The top leaders and top income earners in today’s network marketing world are also top learners. These network marketing professionals are avid readers with a daily ritual of self improvement. If you were to research any of these leaders, you will discover that they have a sizable bookshelf of accomplished reading.

Simply put, if you take a look at any one who’s made any significant amount of money in this network marketing industry, you will be assured that they work on their personal development daily and have the library to back it up.

Tip #2 – If you want to see significant growth from your network marketing efforts, you must constantly improve your knowledge. Read success books, research the Internet for social media strategies along with network marketing tips. Plus, any other topics to position yourself to be successful.

#6 – Include Social Media in Your Everyday Business Activities

Are you still skeptical about the power of social media marketing to aid in the increased the exposure of your business? It has been stated that social media may soon drive MORE traffic to your website than SEO. For more information, follow the link to Insider Information… Social Media May Soon Drive More Traffic Than SEO !

If your online business does not have a social media program in place to help spread the word about your business, then you are missing out. The basis of any good marketing strategy would be to include social media in your daily business activities. There are many locations to begin the building of your business relationships… one good place to start would be to focus on Facebook groups within your niche.

#7 – Network Marketing Professionals Stay Consistent

Consistency in network marketing is a must. Create a plan, write it down as a To-Do List and remain consistent. You MUST be consistent in your actions… without actions on a consistent basis, your business will fail.

When posting content, consistency is key. Not only for better SEO rankings with the major search engines, but when your followers see you posting at a certain time, they come to expect it. If you want your followers to remain loyal, you MUST remain consistent.

A great article about article about blog posting and consistency can be found on my sister site: How I Got My Alexa Ranking Below 100K in 3 months!

Even if you are not seeing the results that you want in your network marketing business, don’t give up. Some days will be tougher than others… keep in mind that virtually every network marketing pro had thoughts of doubt at one time or another, but they kept pushing on, which brings me to my next tip.

#8 – Do NOT Ever Quit!

The ONLY way you can ever fail in network marketing is by quitting. This might sound cliche, but it is true. The successful network marketing professional’s of today at one time or another, had thoughts of quitting but didn’t, and that’s why they are where they are now… TOP INCOME EARNERS!

Network marketing does take time, but be assured the Results WILL SOON Follow!

#9 – Network Marketers MUST Provide Value to Their Prospects

Listen CAREFULLY… we as network marketers are in the people business “People Don’t Join a Business – They Join YOU!” Learn MORE here: How to Invite Prospects into Your Network Marketing Business.

I’m sure that there is someone in your life that you like, trust and look up to. If this person were to say to use a particular product that will help you shed those last few unwanted pounds, wouldn’t you give it a go if you were told it would accomplish what you desire?

To get to the point… one important way to build trust from your readers would be to provide value-based content that your audience can benefit from. Providing this worthwhile information will create a spellbinding magnetism causing your audience to develop a thirst for more. This action alone will build trust and in turn your readers will begin to like you and look up to you as an authority in your niche.

Over-Deliver as it is said in the network marketing world. If you’ve heard of attraction marketing, you will know that one of the rules that attraction marketing is based on is value, to over-deliver beyond the readers expectations.

When you stop and think about it, the word "smartphone" is starting to sound a little stale.

Sure, these pocket-size gadgets we tote around are capable of making calls -- but for most of us, that's become a secondary feature compared to the range of data-centric functions the devices enable. In reality, we're carrying tiny, capable computers that also happen to work as phones.

Android devices in particular offer advanced functionality when it comes to the computer-level task of managing and manipulating files. The Android operating system allows you to perform all sorts of PC-like tasks, from dragging and dropping files between your phone and computer to plugging a USB drive directly into your device and accessing its contents. Between what Android offers out of the box and the features that third-party apps add to the equation, that shiny little slab in your pocket packs serious productivity potential.

 

Here are nine ways to tap into it and take your Android experience to the next level.

1. Use your Android device like an external hard drive

Unlike that other popular mobile platform, devices running Android can function like any other form of external storage: Simply plug your Android phone into your computer, and it'll show up in the system as an external drive. You can browse through its folders and copy, delete, or drag and drop files as needed.

(Somewhat ironically, this process "just works" with Windows PCs. On Macs, you'll need to download and install a specialAndroid File Transfer program for the phone to be accessible.)

The folders you'll likely want to focus on are DCIM, where camera images are stored; Download, where content downloaded to the device is typically saved; Movies and Music, which are self-explanatory; Ringtones and Notifications, which hold any custom sound files for those respective purposes; and Pictures, which contains a folder of any screenshots you've captured on your device.

You'll also see a slew of folders specific to various apps you've installed.

2. Transfer files wirelessly between your Android device and your computer

Want to move files between your Android device and computer without a physical connection? No problem.

The simplest way is via a free app calledPushbullet. Install Pushbullet on your Android device, install the counterpart on your computer -- a cross-platform browser extension, most easily, or a stand-alone Windows program, if you prefer -- and voilà: You can now use the native Android share command to wirelessly push any image, document, or other type of file from your phone to your computer in seconds. The phone and computer could be miles apart and on different data networks, and it'll still work almost instantly.

If you want to send files the other way, from your computer to your Android device, all you have to do is click on the browser extension to initiate the process.

3. Access your computer's files remotely from any Android device

We've all been there: out somewhere in the physical world and wishing we could pull up a file from our desktop at home. It's actually quite easy to do with Google's freeChrome Remote Desktop app, which allows you to access all the data on your computer from any Android phone or tablet.

Simply install the app, then snag the companion extension for your computer's Chrome browser (available for Windows, Mac, or Linux). Once you set it up, you can securely view your computer's desktop right on your Android device and run programs, browse files, or move items around as you wish.

4. Grant yourself access to your Android device's file system

At this point, most of us use our smartphones as stand-alone devices -- a contrast to the initial paradigm of phones serving as frequently tethered computer companions. What happens when you want to manage files on your phone without a PC around?

Simple: Download a file manager for your Android device, and you'll be able to browse its storage and manipulate files as if it were a desktop system. There are tons of commendable options in Google's Play Store, but if I were to pick only one to recommend, it'd be Cabinet. The app is attractive and intuitive, conforming to Google's latest Material Design standards, and it has all the tools most folks will need for browsing through their device's storage system and performing things like copying, pasting, renaming, and sharing files. It can even link up to remote FTP servers using secure SSH connections.

And it's completely free to use.

5. Streamline your cloud storage setup

Cloud storage services are a dime a dozen these days, and I know I'm not the only one who splits data between a couple different providers. If you use more than one cloud storage service and wish you had a centralized place to view and manage all of your files together,Unclouded is the tool for you.

Unclouded lets you sign into cloud storage accounts from Dropbox, Google Drive, Box, and OneDrive, then access your stuff from all of those places within a single, nicely designed UI. You can toggle between services with a couple quick taps, then browse your data, upload or download files, and even move files from one service to another.

Unclouded has advanced features for managing your cloud storage, too, such as the ability to see what types of data are eating up the most space and to search for duplicate files across your various providers. The main app is free, though you'll probably want to pay $2.49 for an in-app upgrade to the "premium" version, which provides unlimited account linking and the ability to protect the app with a PIN or password.

6. Selectively sync your Android device to the cloud

For even more cloud power, add an app called FolderSync to your Android arsenal. FolderSync allows your phone to act as an extension of your cloud storage by creating an automatic and ongoing sync between locally stored folders and those that reside in your cloud account(s).

All you do is tell the app which folders on your phone you want to keep synced -- the folder where you store documents, for instance, or one that contains your audio files -- then tell it where in the cloud you want those folders to be mirrored. FolderSync supports a huge array of cloud storage providers, including Dropbox, Google Drive, Box, and OneDrive, along with Amazon Cloud Drive, Amazon S3 Simple Storage Service, and practically any server that permits WebDAV or FTP connections.

FolderSync works with any type of file, too, and it can sync your data in either direction -- from your Android device to the cloud or vice versa. It can also create a two-way sync, which effectively makes your local folder and the cloud-based folder one and the same.

FolderSync costs $2.87. It's also available in an ad-supported and feature-limited free version if you want to try it out before you commit.

7. Beam files between two Android devices

Ever find yourself needing to quickly transfer a file between two Android devices -- your own phone and tablet, for example, or your phone and a colleague's? Android has a built-in feature that makes it dead-simple to do.

As long as your device is running Android 5.0 or higher, simply tap the share command from whatever app you're using to access the file. In the list of choices that appears, select the Android Beam option, then follow the instructions and tap the back of your device against the back of the receiving device.

The two devices will use NFC (near-field communication) to establish a connection and wirelessly transmit the file. The other device doesn't have to run Android 5.0 to receive the file, either; as long it runs Android 3.0 or higher (which any reasonably recent Android device is), it'll be able to accept the transfer.

8. Throw content around from one Android app to another

Speaking of the share command, are you using it to its full advantage? I've often called the share command Android's quiet killer feature, for good reason: Unassuming as it may be, the command empowers you to quickly and seamlessly pass any type of data between applications.

Let's say you're looking at an image in your phone's photo gallery, for instance. Tap the share command, and with one more tap, you can send the image directly to someone in your favorite messaging or emailing app or add the image directly into any cloud storage service for which you have an app installed. You could also send the image to a note-saving service like Evernote or Keep or even send it directly into a photo-editing app like Snapseed for a little on-the-spot polishing.

The same concept works with text: You can highlight text in an email or on a Web page, then tap the share command to send the snippet to any other relevant app -- a note-taking service, a messaging service, or even to Google itself to initiate an instant Web search.

Think of Android's share command as connective tissue that ties everything on your device together. Get in the habit of embracing it, and it can change the way you think about and use your phone.

9. Plug 'n' play with external storage

Many Android devices support the use of external USB drives like thumb drives, which makes it really convenient to expand your storage potential and/or access external data on the go.

The best way to find out if your device supports USB storage is to head into the Storage section of your system settings. If you see an option at the bottom of that section to mount USB storage, you should be good to go. If you don't see any such option, your device likely doesn't support the protocol required to act as a USB host.

That protocol is called USB OTG, or USB On-The-Go. In order to utilize it, you'll need a USB OTG adapter, since most USB drives don't have micro-USB connectors and thus can't plug directly into Android devices. You can usually find a variety of those adapters for less than five bucks on Amazon.

Alternatively, you can look at a USB drive like the SanDisk Ultra Dual, which contains both regular USB and micro-USB connectors for easy universal access. Those drives currently start at about $13for the newer USB 3.0 models or a little less if you don't mind going with the older USB 2.0 variety.

Either way, once you plug your USB drive into your phone, you'll be able to access its contents via any file manager app (including the aforementioned Cabinet). If you don't see an obvious option in the file manager for external storage, simply navigate to the root directory, open the Storage folder, and look for a folder named "usbdisk" within it. There, you'll find all the contents of your external drive and be able to open or manipulate files as you wish.

As with using USB storage on a regular computer, it's advisable to unmount your drive before unplugging it from your Android device. You can do this by heading into the Storage section of your device's system settings. Anytime an external storage device is connected, you'll see an option at the bottom of that screen to unmount the drive.

 More than ever, the data center is a gateway to opportunity, responsible for bringing together the data, applications, and IT resources needed to support growth and innovation. At Cisco we have the opportunity to observe how data center infrastructure is evolving in response to market and technology trends. In no particular order, here are five important strategies we see companies using to overcome the limitations of traditional IT infrastructure and transform their data centers to support innovation and growth.

 #1 Growth Requires Flexible Scaling  Data center workloads are no longer as predictable or controllable as they once were, which changes the way you need to prepare your data center for growth. Your data centers might run distributed applications (for example, backup and big data), database applications (for example, Oracle or SAP), virtualized applications (on multiple hypervisors), and cloud-based applications in an on-demand model. To manage this diversity, you want to build a network that can deliver the right type of performance, scale, and bandwidth for each of these environments. Large, discrete, and expensive upgrades are giving way to the flexible ability to turn up or turn down capacity as needed. The ability to quickly adjust the network—even automatically—to the need of a specific application distinguishes highly effective data centers. A platform such as Cisco Unified Fabric, which integrates compute, storage, networking, security, and virtualization components into a single, centrally managed data center platform, is better able to support diverse environments. Cisco’s unified data center platform is easier to manage, faster to deploy, and more cost-effective to operate—which significantly speeds your data center’s ability to support growth or the rollout of new applications.

#2 Virtualization Should Deliver More than Cost Control If the only thing you have achieved through virtualization is a decrease in computing costs, your virtualization journey has only just begun. The ability to more easily and cost-effectively move applications from one physical location to another should encourage you to revisit your business continuity and disaster recovery strategy. Many companies that were formerly unable to afford a true business continuity solution can do so after virtualizing portions of their data center. With technologies such as virtual machine mobility, your business continuity/disaster recovery strategies are enhanced through application migration, being able to perform data center maintenance without downtime, and by balancing workloads across multiple data centers to make the most efficient use of resources. However, any successful application migration will rely heavily on the underlying network infrastructure. Therefore, it is extremely important that the IP network you use not only support your virtualized environment as it scales, but that it also be resilient, robust, and highly available.

#3 Innovation Depends on Operational Simplicity  If you have embraced virtualization and cloud, but did so by adding another layer of management to your overall infrastructure, you might have actually increased the complexity of your data center. And the biggest enemy of agility and innovation is complexity. Complexity results in longer deployments, inefficient use of staff, more opportunities for errors, and greater costs. You need to find a way to embrace new technologies while also

simplifying the environment in which they operate. A fabric infrastructure, which links all data center resources into a single platform with a central point of management, is a better approach. Your fabric should integrate applications, storage, servers, and network infrastructure and provide direct access to both physical and virtual resources to achieve the greatest simplicity. The result will be faster deployment of new services to customers and employees, boosting revenue and productivity. With Cisco Nexus switches and fabric infrastructure in place, you can then easily take things to the next level by integrating orchestration and automation tools. Your IT staff will be freed from many tedious maintenance tasks and able to focus on more strategic projects, boosting innovation even further.

#4 Intelligent Networks Can Anticipate and Adapt to Changing Business Needs Being able to adjust IT infrastructure on-demand to support the unique needs of individual applications is the next big thing for data centers. This capability will increase application performance and further speed the delivery of new applications for those who deploy it. Cisco’s approach uses information the network collects about application traffic to automatically adjust network and security configurations to meet the requirements of application users. Because Cisco is building this capability into its network infrastructure, rather than providing it through incremental software, Cisco’s approach—called Application Centric Infrastructure (ACI)—can be more efficient in both time and cost. ACI is receiving wide industry recognition and interest.  Security services are also an important element of an application-centric network. Next-generation security solutions eliminate the tradeoff between security and agility for data centers, private clouds, and hybrid clouds. Businesses can accelerate the pace of business when innovative security is built into their data center infrastructure.

#5 Open Standards–-Based Networking Is the Best Investment Protection Standards-based solutions inherently bring flexibility to your networking environment and deliver expanded options as future requirements become reality. Data centers are undergoing a major transition toward a smarter, more dynamic infrastructure. With innovation coming from many directions, the network must be capable of adapting to evolving standards and protocols, such as software-defined networking (SDN) and IT consumption patterns, such as hybrid and federated cloud deployment. To keep pace with the evolution of the data center and cloud, open standards that embrace this industry transition provide your data center networks with the best opportunity to adapt to changing conditions.  How Does Your Network Compare? With these five strategies in mind, your next step is to identify any critical gaps in your current infrastructure. Vendors offering integrated professional services, like Cisco, can help complete such an assessment by offering a holistic “big picture” view across IT domains and departments, providing best practices used in previous assessments, and promoting dialog and problem solving through structured conversations. Two types of services are particularly effective at accelerating data center networking transformation projects:

● The Cisco Business Strategy and Planning Service uses proven templates for developing a business justification you can take to management and building architectural roadmaps to meet your business and IT goals.  

● The hands-on Cisco Assessment Service will help you document the current state of your architecture and determine the priority of projects to create a more resource-efficient and cost-effective networking environment. 

Culled from  Cisco

A typical network of this sort includes one to two dozen or so computer users (and computers), a server or two, some networked printers and access to other networks, particularly the Internet. The objective is to design and build the best network for any organization, with the highest degree of functionality at the lowest reasonable cost.

Small businesses generally lack support from a corporate IT office. The ideal network for such an organization therefore must be straightforward and easily managed. No two organizations have the same needs, and complications will always arise. One of the guiding principles throughout this chapter will be to follow the simplest approach to achieve the desired results.

No matter the size of an organization, it must address the provision of computer support. A small business may have only one person dealing with computer issues-and then often on only a part-time basis. Many organizations hire a consultant to establish their computer environment, and then rely on in-house staff to keep it going.

Small Office Computing vs. Enterprise Computing

Small office computing has a character quite different from the computing environments that support large organizations, often called enterprise networks. Enterprise networks may have thousands of users, and involve a complex array of servers, mainframe systems, wide-area network links and the like. An enterprise network may serve multiple geographical locations and multiple buildings at each location. It is not unusual for an enterprise network to include several thousand devices. Such a network relies on a backbone network that channels data among locations and local area networks at each site. An enterprise network includes sophisticated equipment that must be maintained by highly trained network administrators.

Smaller organizations have more modest computing and networking requirements. They might have a dozen or so computers and a few laser printers. The network for the small office must allow members of the organization to share information, as well as printers and other peripherals. The computing needs of most small organizations can be met by a single LAN with one or two servers, using off-the-shelf components. Unlike the enterprise network, a small office LAN usually can be managed by one person with only moderate technical knowledge and experience.

While the small office network doesn't match the scale of its enterprise cousin, many of the same issues apply to both. The design of a small network must be simple, yet functional, secure and scalable. As the business grows, the network must easily expand with it. Even if the scale of the initial environment is small, avoid making technology decisions that might limit your company as it expands.

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